Advertiser banned from using ‘JP Decaux’ in trademark suit

The High Court in Dar es Salaam has permanently banned an outdoor advertising company, JP Decaux Tanzania Limited, from trading its name over infringement of trade mark.

The Court has sided with the leading outdoor advertisers, JC Decaux SA and JC Decaux Tanzania Limited, that the name “JP Decaux” was deceptively similar to theirs and was likely to cause confusion.

The court has also ordered JP Decaux Tanzania Limited to destruct all its printed materials for outdoor advertising whose use infringe “JC Decaux” SA’s trade mark. 

Mwananchi media